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Marketing Analyst
CA - San Francisco
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Opportunity Snapshot
This position offers you the opportunity not only to join the world's largest wine company, but also to make a high profile strategic impact by providing the numbers and insights with recommendations based on those numbers. We're talking big numbers and diverse analyses covering some $3.7 billion in sales. While your focus will be on supporting marketing, you'll contribute across a wide variety of areas. Throughout Constellation Wines US (CWUS) we place a high value on information -- if you have both technical savvy and strong interpersonal skills, you have what it takes to pursue a number of career paths in our organization.
Your mission will be to drive data, insights and recommendations to various internal customers using multiple state-of-art data sources. To be a good fit for this opportunity you will have at least three years of CPG industry experience or a management consulting background, including data analysis and interpretation. Experience in the wine, beer, or spirits industry is preferred but not required. You also will need outstanding MS Excel skills (pivot tables, filtering, formulas, etc.). We're looking for a resourceful professional with strong initiative, a solid sense of accountability, and demonstrated success building relationships across functional lines.
CWUS has a collection of wines and wineries that represent the entire spectrum of wine styles and price points. You'll join in the midst of an exciting and extensive re-structuring that will further enhance both our competitive edge and our ability to provide superior support to our distribution partners. Our parent corporation, Constellation Brands, Inc., is a leading international producer and marketer of beverage alcohol brands with a broad portfolio across the wine, imported beer into the United States, and spirits categories. This role is located in our attractive Levi Plaza offices, which is a quick 15 min walk from BART rail system and the Ferry Building.
What Else You'll Bring to the Table
In addition to the qualifications detailed above, you'll need:
A bachelor's degree.
An in-depth understanding of sales/category/consumer consultative selling, expertise in the application of core analytical tools, and an understanding of multi-functional resources.
A consumer and customer focus with a passion for understanding the dynamics of a marketing team and customers, as well as for diving deeper into analyses in order to identify strengths and opportunities to improve results.
Advanced MS Excel skills including knowledge of pivot tables, filtering, and formulas.
Experience with MS PowerPoint and Word.
Strong presentation skills.
Excellent interpersonal abilities, including influencing others, communication, and teamwork.
Outstanding analytical, decision-making, planning, and organizing skills.
Demonstrated success in owning projects from beginning to end.
Robust attention to detail.
The ability to adjust on the fly and thrive in an ever-changing environment.
An entrepreneurial spirit and a willingness to challenge the status quo.
The desire to grow to the next level within our organization.
Preferred but not required:
An understanding of on and off-premise sales channels.
Experience with category management.
What's in It for You
Strategic impact, broad exposure -- we're constantly striving to push beyond the mere numbers, dive deeper, recognize the strengths and opportunities, and make recommendations to improve results moving forward. While this role involves some maintenance activities, you'll invest the larger portion of your time in proactive and responsive efforts, such as post-pricing and post-promotional analysis, brand forecasting, predicting sales volumes and assessing risks and opportunities. You'll also contribute to intriguing special projects; for example, we just completed an extensive recession study, unique in our industry.
High visibility -- you'll collaborate with people in a wide variety of functional areas, including Marketing, Sales, Finance, and the Executive team. You will present and make recommendations to all levels of our organization, and your successes will be noticed.
Professional development -- we place a strong emphasis on analysis throughout Constellations Wines US, and our size means solid performers have many more career path choices than at most other companies in our industry. You'll expand your knowledge base (like getting a crash course in on and off-premise sales and the many channels within them) and partner with a wide variety of top industry professionals.
Entrepreneurial autonomy -- being the biggest doesn't keep us from being agile; in fact, a strong entrepreneurial spirit drives our success. Being big means you'll have industry-leading resources at your disposal, but we'll still look to you to assume ownership of your objectives and achieve them with a good deal of independence.
Excellent compensation -- in addition to a generous salary and bonus incentive program, we offer highly competitive benefits, including all you would expect plus some pleasant surprises, such as a profit sharing plan, stock purchase plan, tuition reimbursement, product allowance, and more.
More About Your Role
If you're a good fit for this position, you already know most of what this job entails. However, to be sure we're providing a complete picture, here are some details.
Reporting to the Marketing Analytic Manager, you will join the Analytic Insights team, part of the Strategic Insights Group. Responsibilities on this team are divided among Sales, Marketing, and Consumer and Retailer, but there is strong cross-functional collaboration on a daily basis. The Strategic Insights Group also includes the Insights Systems and Tools team, and the two work closely together.
You will assume ownership of projects in support of brand goals and the successful execution of brand strategies, driving them from cradle to grave and delivering analysis as well as insightful commentary and recommendations. This will involve using internal depletion and account sold data, syndicated data and consumer information in reporting and driving Marketing Department initiatives. You will lead key brand and category pricing/promotional effectiveness. This position is critical in educating and driving insights to Marketing, along with Sales and other departments, on the appropriate application of all available data.
More specifically, your activities will include:
Assessing attractive sales and consumer opportunities that are currently untapped or need to be maintained by leveraging sales data, consumer research and reporting tools in order to identify new volume and profit growth areas. You will be the point person for using internal depletion and RAD (retail account depletions) On & Off Premise Trade Channel data. You also will use, and advise others on using, syndicated data like IRI/AC Nielsen's scan data, GBI (Global Business Intelligence/VIP), Adams and Impact Handbooks, and Spectra data.
Preparing monthly and quarterly Excel-driven reports and presentations. This will include training Marketing teams on tools and research results by efficiently communicating critical learnings, consumer insights and conclusions in order to provide actionable recommendations. As an advisor, you'll take the lead in post-program and pricing analysis activities, including driving the review and recommendation process in identifying documented key learnings and best practices.
Maintaining solid, service-oriented relationships with other team members and customers, including senior management, cross-functional teams, and distributors. This will involve exchanging complex information and coordinating resources. You also will work closely with Marketing to influence strategic execution and decision making on competing categories, provide category inputs to business planning process, and provide guidance to others as necessary.
Participating in corporate initiatives and committees, such as an innovation team, on-premise go-to-market team, or a Sales & Marketing reporting tools validation team.
This description is intended to give you an overview of the position, and is not an exhaustive list of duties and responsibilities.
Keys to Success
To excel in this role you will combine your technical expertise with strong interpersonal stills and solid business savvy, taking raw data and moving it forward through the organization in a conversational, action-oriented format. In addition, in order to be an outstanding Sales Analyst, you will:
Bring a strong sense of ownership and accountability, including excellent follow up skills; we'll provide plenty of support, but we'll also look to you to achieve your goals with a good deal of independence.
Demonstrate initiative and resourcefulness in obtaining information and resolving issues that arise, including knowing whom to contact to get what you need.
Leverage your people skills to build collaborative relationships as well as to persuade and influence others.
Remain flexible and open to helping out when others get busy, just as they will help you during your crunch periods.
Have a healthy respect for deadlines, a solid work ethic, and the ability to manage multiple projects with competing priorities.
If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!
Who We Are
Each and every day, in everything we do, at Constellation Wines US we blend craftsmanship and acumen, vision, and market-level savvy. We turn insight into action, ideas into innovations, and creativity into growth to deliver truly satisfying and innovative wines for every consumer preference and lifestyle.
Constellation Brands, Inc., headquartered in Victor, New York, is the largest wine company in the world with a strong portfolio of consumer-preferred premium wine brands complemented by spirits, imported beer and other select beverage alcohol products. Constellation is the largest premium wine company in the U.S.; the largest wine company in the U.K., Australia and Canada; the second largest wine company in New Zealand; and the largest beer importer and marketer in the U.S. through its Crown Imports joint venture with Mexico's Grupo Modelo.
With more than 200 beverage alcohol brands marketed in nearly 150 countries, Constellation has unequalled breadth, offering consumers their beverage of choice, no matter what the occasion. Since its founding in 1945 as a producer and marketer of wine products, the company has grown through a combination of organic growth and acquisitions across all segments of the beverage alcohol industry. This strategy supports stable growth in volume, cash flow, return on invested capital, and value.
Today, Constellation Brands has sales of more than $3.77 billion annually. It operates more than 50 facilities, employs approximately 8,000 people worldwide, and sells or markets products in North America, South America, Europe, and the Asia/Pacific region.
Opportunity Snapshot
This position offers you the opportunity not only to join the world's largest wine company, but also to make a high profile strategic impact by providing the numbers and insights with recommendations based on those numbers. We're talking big numbers and diverse analyses covering some $3.7 billion in sales. While your focus will be on supporting marketing, you'll contribute across a wide variety of areas. Throughout Constellation Wines US (CWUS) we place a high value on information -- if you have both technical savvy and strong interpersonal skills, you have what it takes to pursue a number of career paths in our organization.
Your mission will be to drive data, insights and recommendations to various internal customers using multiple state-of-art data sources. To be a good fit for this opportunity you will have at least three years of CPG industry experience or a management consulting background, including data analysis and interpretation. Experience in the wine, beer, or spirits industry is preferred but not required. You also will need outstanding MS Excel skills (pivot tables, filtering, formulas, etc.). We're looking for a resourceful professional with strong initiative, a solid sense of accountability, and demonstrated success building relationships across functional lines.
CWUS has a collection of wines and wineries that represent the entire spectrum of wine styles and price points. You'll join in the midst of an exciting and extensive re-structuring that will further enhance both our competitive edge and our ability to provide superior support to our distribution partners. Our parent corporation, Constellation Brands, Inc., is a leading international producer and marketer of beverage alcohol brands with a broad portfolio across the wine, imported beer into the United States, and spirits categories. This role is located in our attractive Levi Plaza offices, which is a quick 15 min walk from BART rail system and the Ferry Building.
What Else You'll Bring to the Table
In addition to the qualifications detailed above, you'll need:
A bachelor's degree.
An in-depth understanding of sales/category/consumer consultative selling, expertise in the application of core analytical tools, and an understanding of multi-functional resources.
A consumer and customer focus with a passion for understanding the dynamics of a marketing team and customers, as well as for diving deeper into analyses in order to identify strengths and opportunities to improve results.
Advanced MS Excel skills including knowledge of pivot tables, filtering, and formulas.
Experience with MS PowerPoint and Word.
Strong presentation skills.
Excellent interpersonal abilities, including influencing others, communication, and teamwork.
Outstanding analytical, decision-making, planning, and organizing skills.
Demonstrated success in owning projects from beginning to end.
Robust attention to detail.
The ability to adjust on the fly and thrive in an ever-changing environment.
An entrepreneurial spirit and a willingness to challenge the status quo.
The desire to grow to the next level within our organization.
Preferred but not required:
An understanding of on and off-premise sales channels.
Experience with category management.
What's in It for You
Strategic impact, broad exposure -- we're constantly striving to push beyond the mere numbers, dive deeper, recognize the strengths and opportunities, and make recommendations to improve results moving forward. While this role involves some maintenance activities, you'll invest the larger portion of your time in proactive and responsive efforts, such as post-pricing and post-promotional analysis, brand forecasting, predicting sales volumes and assessing risks and opportunities. You'll also contribute to intriguing special projects; for example, we just completed an extensive recession study, unique in our industry.
High visibility -- you'll collaborate with people in a wide variety of functional areas, including Marketing, Sales, Finance, and the Executive team. You will present and make recommendations to all levels of our organization, and your successes will be noticed.
Professional development -- we place a strong emphasis on analysis throughout Constellations Wines US, and our size means solid performers have many more career path choices than at most other companies in our industry. You'll expand your knowledge base (like getting a crash course in on and off-premise sales and the many channels within them) and partner with a wide variety of top industry professionals.
Entrepreneurial autonomy -- being the biggest doesn't keep us from being agile; in fact, a strong entrepreneurial spirit drives our success. Being big means you'll have industry-leading resources at your disposal, but we'll still look to you to assume ownership of your objectives and achieve them with a good deal of independence.
Excellent compensation -- in addition to a generous salary and bonus incentive program, we offer highly competitive benefits, including all you would expect plus some pleasant surprises, such as a profit sharing plan, stock purchase plan, tuition reimbursement, product allowance, and more.
More About Your Role
If you're a good fit for this position, you already know most of what this job entails. However, to be sure we're providing a complete picture, here are some details.
Reporting to the Marketing Analytic Manager, you will join the Analytic Insights team, part of the Strategic Insights Group. Responsibilities on this team are divided among Sales, Marketing, and Consumer and Retailer, but there is strong cross-functional collaboration on a daily basis. The Strategic Insights Group also includes the Insights Systems and Tools team, and the two work closely together.
You will assume ownership of projects in support of brand goals and the successful execution of brand strategies, driving them from cradle to grave and delivering analysis as well as insightful commentary and recommendations. This will involve using internal depletion and account sold data, syndicated data and consumer information in reporting and driving Marketing Department initiatives. You will lead key brand and category pricing/promotional effectiveness. This position is critical in educating and driving insights to Marketing, along with Sales and other departments, on the appropriate application of all available data.
More specifically, your activities will include:
Assessing attractive sales and consumer opportunities that are currently untapped or need to be maintained by leveraging sales data, consumer research and reporting tools in order to identify new volume and profit growth areas. You will be the point person for using internal depletion and RAD (retail account depletions) On & Off Premise Trade Channel data. You also will use, and advise others on using, syndicated data like IRI/AC Nielsen's scan data, GBI (Global Business Intelligence/VIP), Adams and Impact Handbooks, and Spectra data.
Preparing monthly and quarterly Excel-driven reports and presentations. This will include training Marketing teams on tools and research results by efficiently communicating critical learnings, consumer insights and conclusions in order to provide actionable recommendations. As an advisor, you'll take the lead in post-program and pricing analysis activities, including driving the review and recommendation process in identifying documented key learnings and best practices.
Maintaining solid, service-oriented relationships with other team members and customers, including senior management, cross-functional teams, and distributors. This will involve exchanging complex information and coordinating resources. You also will work closely with Marketing to influence strategic execution and decision making on competing categories, provide category inputs to business planning process, and provide guidance to others as necessary.
Participating in corporate initiatives and committees, such as an innovation team, on-premise go-to-market team, or a Sales & Marketing reporting tools validation team.
This description is intended to give you an overview of the position, and is not an exhaustive list of duties and responsibilities.
Keys to Success
To excel in this role you will combine your technical expertise with strong interpersonal stills and solid business savvy, taking raw data and moving it forward through the organization in a conversational, action-oriented format. In addition, in order to be an outstanding Sales Analyst, you will:
Bring a strong sense of ownership and accountability, including excellent follow up skills; we'll provide plenty of support, but we'll also look to you to achieve your goals with a good deal of independence.
Demonstrate initiative and resourcefulness in obtaining information and resolving issues that arise, including knowing whom to contact to get what you need.
Leverage your people skills to build collaborative relationships as well as to persuade and influence others.
Remain flexible and open to helping out when others get busy, just as they will help you during your crunch periods.
Have a healthy respect for deadlines, a solid work ethic, and the ability to manage multiple projects with competing priorities.
If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!
Who We Are
Each and every day, in everything we do, at Constellation Wines US we blend craftsmanship and acumen, vision, and market-level savvy. We turn insight into action, ideas into innovations, and creativity into growth to deliver truly satisfying and innovative wines for every consumer preference and lifestyle.
Constellation Brands, Inc., headquartered in Victor, New York, is the largest wine company in the world with a strong portfolio of consumer-preferred premium wine brands complemented by spirits, imported beer and other select beverage alcohol products. Constellation is the largest premium wine company in the U.S.; the largest wine company in the U.K., Australia and Canada; the second largest wine company in New Zealand; and the largest beer importer and marketer in the U.S. through its Crown Imports joint venture with Mexico's Grupo Modelo.
With more than 200 beverage alcohol brands marketed in nearly 150 countries, Constellation has unequalled breadth, offering consumers their beverage of choice, no matter what the occasion. Since its founding in 1945 as a producer and marketer of wine products, the company has grown through a combination of organic growth and acquisitions across all segments of the beverage alcohol industry. This strategy supports stable growth in volume, cash flow, return on invested capital, and value.
Today, Constellation Brands has sales of more than $3.77 billion annually. It operates more than 50 facilities, employs approximately 8,000 people worldwide, and sells or markets products in North America, South America, Europe, and the Asia/Pacific region.
Constellation Brands Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
